A New Vision for Arts and Culture Management
10 min read
Jan 1, 2025
The question for the classical music community is not “will it be relevant in the 21st century?”, but rather, “who will help carry the torch?” Classical music endures because it has withstood the test of time, inspiring people across generations and establishing a standard for artistic excellence. This era is no different in its potential; what has changed are the economic, social, and political circumstances that shape our reality.
Unfortunately, the current trajectory of the sector is unsustainable. The classical music industry is facing systemic challenges that threaten its long-term viability. My research has revealed that the income gap between artists and non-artists – even after accounting for differences in age, education, race, and other factors – has widened significantly. Between 2006 and 2021, this gap grew from -15% to -30%. Furthermore, the economic return on earning an arts degree has become, on average, negative; most arts graduates never recoup their educational investment. Compounding these challenges, my research also finds that opera companies are grappling with financial instability. Their net operating incomes have stagnated or declined, while the cities they serve are experiencing significant population shifts that impact their audience base.
These empirical findings, drawn from U.S. data, carry a cautionary message for European artists and arts institutions as well. The global interconnectedness of the arts means that these trends could have far-reaching implications beyond national borders.
The pressing question is: What do we do differently?
At CM Culture Management, our philosophy is straightforward: Artists must thrive. Thriving means more than artistic fulfillment; it’s about holistic success. If artists are not actively engaged and able to showcase their talents, they are not thriving. If they cannot financially sustain their careers, they are not thriving. While these statements may seem self-evident, they highlight glaring gaps in the current system.
We believe in expanding the possibilities for artists and the institutions that support them. The pie can get bigger. Our unique network and capabilities empower us to think beyond conventional, zero-sum strategies. Instead, we focus on innovative solutions that prioritize long-term growth and sustainability for the entire classical music ecosystem.
The future of classical music will be shaped by those who dare to think boldly, act decisively, and prioritize the well-being of the artists at its heart. By doing so, we ensure that this timeless art form continues to inspire and resonate for generations to come. Welcome to CM.
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The question for the classical music community is not “will it be relevant in the 21st century?”, but rather, “who will help carry the torch?” Classical music endures because it has withstood the test of time, inspiring people across generations and establishing a standard for artistic excellence. This era is no different in its potential; what has changed are the economic, social, and political circumstances that shape our reality.
Unfortunately, the current trajectory of the sector is unsustainable. The classical music industry is facing systemic challenges that threaten its long-term viability. My research has revealed that the income gap between artists and non-artists – even after accounting for differences in age, education, race, and other factors – has widened significantly. Between 2006 and 2021, this gap grew from -15% to -30%. Furthermore, the economic return on earning an arts degree has become, on average, negative; most arts graduates never recoup their educational investment. Compounding these challenges, my research also finds that opera companies are grappling with financial instability. Their net operating incomes have stagnated or declined, while the cities they serve are experiencing significant population shifts that impact their audience base.
These empirical findings, drawn from U.S. data, carry a cautionary message for European artists and arts institutions as well. The global interconnectedness of the arts means that these trends could have far-reaching implications beyond national borders.
The pressing question is: What do we do differently?
At CM Culture Management, our philosophy is straightforward: Artists must thrive. Thriving means more than artistic fulfillment; it’s about holistic success. If artists are not actively engaged and able to showcase their talents, they are not thriving. If they cannot financially sustain their careers, they are not thriving. While these statements may seem self-evident, they highlight glaring gaps in the current system.
We believe in expanding the possibilities for artists and the institutions that support them. The pie can get bigger. Our unique network and capabilities empower us to think beyond conventional, zero-sum strategies. Instead, we focus on innovative solutions that prioritize long-term growth and sustainability for the entire classical music ecosystem.
The future of classical music will be shaped by those who dare to think boldly, act decisively, and prioritize the well-being of the artists at its heart. By doing so, we ensure that this timeless art form continues to inspire and resonate for generations to come. Welcome to CM.
Latest news and events
10 min read
Jan 28, 2025
Maddalena Del Gobbo Collaborates with Bulgari Jewels at the Vienna Philharmonic Ball
Iconic Partnerships: Maddalena Del Gobbo Collaborates with Bulgari Jewels at the Vienna Philharmonic Ball
Jan 28, 2025
10 min read
The Cultural Event of the Season
The Vienna Philharmonic Ball, held annually at the Musikverein in Vienna, is one of Europe’s most elegant cultural events. We’re thrilled for CM artist Maddalena Del Gobbo, renowned cellist and Deutsche Grammophon recording artist. Adorned in iconic Bulgari jewels and an elegant Lena Hoschek gown, Maddalena embodied a perfect fusion of artistry and timeless glamour at this year's event.
A Tradition of Excellence
Since 1924, the Vienna Philharmonic Ball has celebrated Vienna’s rich musical heritage. Set in the historic Golden Hall, the event features grand traditions like the opening procession and Viennese waltzes, showcasing Austria’s cultural identity to an international audience.
Bulgari: A Legacy of Elegance
Founded in 1884, Bulgari is an enduring symbol of Italian craftsmanship and sophistication. Known for bold designs and vibrant gemstones, the brand’s creations have graced icons across generations. Maddalena’s collaboration with Bulgari highlighted the shared values of excellence, creativity, and heritage.
Maddalena Del Gobbo: Timeless Artistry
A gifted artist celebrated for her sensitivity and precision, Maddalena Del Gobbo is a performer whose work bridges the traditional and the contemporary. Her presence at the Vienna Philharmonic Ball captured the essence of her artistry—a harmonious blend of elegance and innovation—perfectly complemented by Bulgari’s iconic designs.
CM Culture Management: Supporting Artists’ Visions
At CM Culture Management, we are dedicated to empowering artists to collaborate with brands that reflect their unique values and artistic vision. Maddalena’s partnership with Bulgari exemplifies the kind of meaningful opportunities that elevate both the artist and the art.
10 min read
Jan 23, 2025
Living Opera Collaborates with Bristol Hotel in Vienna
Living Opera collaborates in luxury photoshoot in Vienna ahead of their first album release All is Bright.
Jan 23, 2025
10 min read
As Living Opera reflects on the success of their recent album, All Is Bright, we are excited to share our collaboration with the iconic Bristol Vienna. This partnership went beyond providing a stunning backdrop for the album’s photoshoot; it brought together two brands united by their dedication to artistry, culture, and innovation.
A Photoshoot in Grandeur
The Bristol Vienna, with its opulent architecture and timeless elegance, was the ideal setting for All Is Bright. From shimmering chandeliers to sophisticated suites, the hotel’s spaces perfectly complemented the album’s themes of beauty and hope. The management team at the Bristol ensured the shoot highlighted the synergy between the hotel’s grandeur and the music’s timeless resonance, creating an unforgettable visual narrative.
Behind the Curtain: A Shared Vision
This collaboration extended to Living Opera’s podcast series, Behind the Curtain. Supported by the Bristol’s management, the podcast explores the classical music world’s untold stories and triumphs. The Bristol’s history of hosting celebrated artists makes it a natural partner for a series that inspires thoughtful dialogue and demystifies the industry for emerging talents.
A Shared Commitment to Excellence
Living Opera and the Bristol Vienna share a respect for tradition and a drive for innovation. Just as the Bristol merges historic charm with modern luxury, Living Opera bridges classical artistry with contemporary storytelling, creating collaborations that elevate both brands.
Looking Ahead
With the release of All Is Bright and the continued success of Behind the Curtain, the partnership between Living Opera and the Bristol Vienna highlights the power of collaboration in inspiring and connecting people through art and culture. If you’re in Vienna, don’t miss experiencing the timeless elegance of the Bristol—a place where history and creativity shine.
10 min read
Jan 16, 2025
Who Is Our Ideal Client?
We’re passionate about working with visionary creators, platforms, and organizations that aim to redefine the future of arts, performance, and culture. It’s important to partner with clients whose goals and values align with ours. So, who is the ideal client for CM?
Jan 16, 2025
10 min read
Who Is the Ideal Client for CM Culture Management?
At CM Culture Management, we’re passionate about working with visionary creators, platforms, and organizations that aim to redefine the future of arts, performance, and culture. To maintain the integrity of our mission and provide the best possible service, it’s important to partner with clients whose goals and values align with ours.
So, who is the ideal client for CM?
1. Visionaries with Big Ideas
Our clients are not just looking to maintain the status quo—they want to innovate, disrupt, and create something new. Whether it’s launching a groundbreaking multimedia project, designing a forward-thinking strategy for a cultural organization, or developing a new platform, we thrive on ambitious ideas.
2. Commitment to Excellence
We work best with individuals and organizations that value high-quality execution and have the resources, patience, and focus to see a project through. Excellence isn’t optional; it’s the foundation of our work together.
3. Open to Collaboration
Partnership is key to everything we do. Our clients trust us as strategic and creative collaborators, bringing their ideas to life through innovative solutions while respecting their vision and input.
4. A Long-Term Mindset
Whether it’s a multimedia project or a strategic consulting engagement, our ideal clients understand the importance of building for the future. They are ready to invest in thoughtful, sustainable solutions that deliver lasting impact.
5. Aligned with Our Mission
CM Culture Management is focused on shaping the future of arts and culture by blending tradition with innovation. If your goals align with this vision, we’d love to hear from you.
6. For Artists: A Vision Beyond Talent
At CM Culture Management, we look for artists who not only demonstrate exceptional talent but also bring a clear vision for their career and a professional, collaborative mindset. Working with us is a partnership, and we value clients who recognize the importance of investing in the expertise, time, and resources needed to achieve extraordinary results. Ideal clients understand that building a sustainable and impactful career requires mutual commitment and a shared dedication to excellence.
Is CM the Right Partner for You?
If you’re a creator, platform, or organization looking to make a meaningful impact, we invite you to reach out. However, if your needs don’t align with our expertise, we encourage you to explore other options to find the right fit. Our goal is to work with clients where we can deliver the most value and create something extraordinary together.
